“…The triple layered business model canvas proposed by Joyce and Paquin (2016) adds two additional layers to the traditional canvas: The first layer concerns the environmental dimension, which refers to the environmental impacts generated at each stage of the life cycle of a product, while the second layer concerns the social dimension, with a particular focus on a company's stakeholders. After presenting a new ontology of BMs, Upward and Jones (2016) proposed the strongly sustainable business model canvas (Kurucz, Colbert, Lüdeke-Freund, Upward, & Willard, 2017), later renamed the flourishing business model canvas (Hoveskog, Halila, Mattsson, Upward, & Karlsson, 2018), which is a model that creates, delivers and retains positive economic, social and environmental value for all respective stakeholders through its value network, thus fostering the possibility for human and non-human life to flourish indefinitely on the planet (Ehrenfeld, 2000). Other recently proposed canvasses and tools include the value triangle framework (Biloslavo, Bagnoli, & Edgar, 2018) and the sustainable value exchange matrix (Morioka, Bolis, Monteiro, & Carvalho, 2018).…”