Education in digital marketing to expand market share in Kacangan Village, Kediri

Abstract

Dusun Kacangan is one of the areas that produces peanuts which are abundant every year with the livelihood of the people as peeling peanut shells. This large amount of peanut shell waste is then converted into animal feed which has a high nutritional value. However, the Dusun Kacangan youth organization still has obstacles in marketing these products. This program aims to provide digital marketing training and expand product marketing. The introduction of digital marketing methods is very suitable for youth members so they are more adaptable to technology. The program method used is in the form of training and assistance in creating a marketplace account. The results of this program are increasing the ability of partners to carry out digital promotional activities through websites, WhatsApp business, Facebook business, Instagram and Shopee. In addition, it is known that 62.5% of partners like digital promotion and find it easy to use.

Strengthening palm sugar product competitiveness through digital marketing

“…Pertama, pemasaran digital memungkinkan industri kecil untuk mencapai audien yang lebih luas dan beragam tanpa harus mengeluarkan anggaran besar seperti yang diperlukan dalam pemasaran tradisional (Himarosa, Krisdiyanto, et al, 2022;Nuryanto et al, 2022;Purbantina et al, 2022). Kedua, pemasaran digital memberikan fleksibilitas dan kemampuan untuk menarget konsumen secara tepat sasaran, sehingga pengusaha kecil dapat berinteraksi dengan pelanggan potensial yang memiliki minat dan kebutuhan yang relevan (Himarosa, Nuryani, et al, 2022;Naimah et al, 2020;Santi et al, 2022). Ketiga, melalui analisis data digital, industri kecil dapat memahami perilaku konsumen, mengukur efektivitas promosi dan mengambil keputusan yang lebih cerdas dalam strategi pemasaran (Ardani, 2022;Himarosa et al, 2023).…”