This article aimed to analyze the process of developing a curriculum based on Malay culture at the Raden Fatah State Islamic University (UIN), Palembang. Malay culture as a value base for academic development, attitudes and skills of students was seen as the responsibility of the university for the process of strengthening the character of students. Strengthening character was an important side to be able to exist in the era of globalization which has the potential to erode the morality of students. This study used a qualitative approach to identify the organizational design of the curriculum content that was applied. This study succeeded in identifying cultural values developed in the curriculum, such as the culture of Malay manners, ways of dressing, and social interactions. These cultural values were organized in the form of a separated subject curriculum as a subject called Islam and Malay Culture. This subject was taught by lecturers using various learning strategies such as assignments, problem solving, and class seminars. The implementation of the Islamic curriculum and Malay culture in Islamic university was recognized able to provide insight into knowledge, attitudes, and skills for students to have positive characters as educated humans.