Surveys are descriptive assessment tools. Like other assessment tools, the validity and reliability of the data obtained from surveys depend, in large part, on the rigor of the development process. Without validity evidence, data from surveys may lack meaning, leading to uncertainty as to how well the survey truly measures the intended constructs. In documenting the evidence for the validity of survey results and their intended use, it is incumbent on the survey creator to have a firm understanding of validity frameworks. Having an understanding of validity evidence and how each step in the survey development process can support the validity argument makes it easier for the researcher to develop, implement, and publish a high‐quality survey.