“…TAM has been widely accepted and applied in a variety of settings due to its parsimony and explanatory power (Calantone, Yalcinkaya & Griffith, 2005, p. 155) and has formed the basis by means of which one can examine the acceptance of e-learning by academics and educators (e.g. Thang, Murugaiah, Lee, Azman, Tan & Lee, 2010;Tarcan, Varol & Toker, 2010;Birch & Burnett, 2009;Debuse, Lawley & Shibl, 2008;Swan, 2009) and students (e.g. Park, 2009).…”