The increased demand for white teeth has intensified the commercialization of new bleaching products, particularly those that can be accessed easily, do not require the direct supervision of a dentist, and are affordable. Among these new products, several dentifrices publicized as bleaching products have been developed, most recent of them being the activated charcoal toothpaste, which entered the market promising to whiten teeth. While it is portrayed as a healthy and ecological product, there is a paucity of scientific evidence supporting its alleged benefits. Therefore, this literature review aimed to evaluate activated charcoal containing oral hygiene products on their bleaching ability and effects on enamel. After analyzing several in vitro studies on the subject, it can be concluded that these products do not have a bleaching effect per se, but act by removing the extrinsic pigments from the teeth. However, most of the products containing activated charcoal could have abrasive effects on the surface of the enamel. Therefore, it is suggested caution about the indication of these dentifrices, especially for individuals predisposed to dental wear, such as gingival recession, reduced salivary flow, and high risk of caries or dental erosion.