Efek Green Perceived Value dan Risk terhadap Green Repurchase Intention: Green Trust sebagai Pemediasi pada Pengguna Pertalite di Kota Ternate

Mada, Ardhy La; Hidayanti, Ida; Yusuf, Ibnu Sina Hi

doi:10.31842/jurnalinobis.v4i3.187

Cited by 3 publications

(2 citation statements)

References 12 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Dengan kata lain, green perceived value adalah evaluasi subjektif dipengaruhi oleh keinginan, harapan, dan kebutuhan hijau konsumen. GPV telah terbukti memiliki efek positif pada niat pembelian hijau dan berkontribusi pada pengembangan hubungan antara konsumen dan merek melalui peningkatan kepuasan hijau dan kepercayaan hijau mereka [17].…”

Section: Green Brand Perceived Valueunclassified

Green Brand Inovativeness, Green Knowledge dan Utilitarian Enviromental Benefits terhadap Green Perceived Value

2022

View full text Add to dashboard Cite

This study aims to prove and analyze the effect of green brand innovativeness, green knowledge, and utilitarian environment on the green perceived value of MS Glow brand skincare product users in generation Z in Padang City. The object of this research is several generation Z people in the city of Padang who use MS Glow brand skincare products. The sampling technique used is purposive sampling. The data collection process was the distribution of questionnaires conducted by researchers and teams through direct field observations. The data analysis method used is multiple linear regression and t-statistical testing, processed with the help of the SPSS program. Based on the results of the first hypothesis testing, it found that green brand innovativeness had a positive effect on the green perceived value perceived by consumers in Padang City on MS Glow brand skincare. In testing the second hypothesis, it found that green knowledge had a positive effect on green perceived value felt by the Z generation in the city of Padang on a customer using MS Glow skincare products. In the third hypothesis, it was found Utilitarian environmental benefits don’t affect green perceived value felt by the Z generation in the city of Padang on a customer using MS Glow skincare product. In the Simultaneous hypothesis, it found green brand innovativeness, green knowledge, and utilitarian environment had a positive effect on green perceived value felt by the Z generation in the city of Padang on a customer using MS Glow skincare product.

show abstract

Section: Green Brand Perceived Valueunclassified

Green Brand Inovativeness, Green Knowledge dan Utilitarian Enviromental Benefits terhadap Green Perceived Value

2022

View full text Add to dashboard Cite

show abstract

“…Untuk penelitian kedepan, mungkin bisa dikembangkan pengukuran model religious value dengan indikator yang lebih universal digunakan untuk pemahaman perilaku konsumen secara umum, demikian juga bisa mengembangkan uji mediasi seperti variabel green trust (Mada, Hidayanti & Yusuf, 2021).…”

Section: Kesimpulanunclassified

Analisis Religios Value terhadap Green Purchase Attitude dan Green Purchase Intention : Studi Empiris pada Generasi Milenial Muslim

Solekah

2022

inobis

View full text Add to dashboard Cite

The purpose of this study is to determine the effect of religious values ??on green purchase attitudes and green purchase intentions in empirical studies of the Muslim millennial generation. This study uses purposive sampling method with Muslim criteria and born between 1980-1999 with a sample of 369 respondents. The analysis test uses structural equation modeling Smart PLS. The results of this study indicate that the higher the religious value of the Muslim millennial generation, the more positive attitude they have towards environmentally friendly products (GPA). The higher the religious value of the millennial generation, they will have a stronger intention to buy green products (GPI). Likewise, Muslim millennials who have a positive attitude towards green products (GPA) will have a stronger intention to buy green products (GPI). This result is different from some previous research which stated that there is a gap between attitude and Green Purchase Intention. However, it turns out that Muslim millennials have a different behavior with their record getting more information about environmental sustainability.

show abstract

The Effect of Celebrity Endorsers and Green Perceived Value on Purchase Behavior Mediated by Green Trust Variables

Puspadewi,

Sugandini

2024

Se. Asian Bus. Rev.

View full text Add to dashboard Cite

Celebrity endorsers are an important part of a product's promotional strategy and marketing campaign. The hope is that the image or quality of the celebrity will be transferred to the product and stimulate sales to increase the Purchase Behavior of consumers. The purpose of this study is to determine the effect of celebrity endorsers and green perceived value on purchase behavior mediated by the green trust by consumers at Easy Peasy Salad Bar & Healthy Catering. The method used in this study was causative correlational research involving 175 samples. The questionnaire became an instrument in this study using 19 indicators from each variable. The results of this study show the influence of Celebrity Endorsers and Green Perceived Value positively and significantly; Green trust is directly stated to have an influence and significance in mediating the influence of Celebrity Endorsers and Green Perceived Value on Purchase Behavior, as well as green trust have a positive and significant influence on Purchase Behavior in consumers at Easy Peasy Salad Bar &; Healthy Catering.

show abstract

Efek Green Perceived Value dan Risk terhadap Green Repurchase Intention: Green Trust sebagai Pemediasi pada Pengguna Pertalite di Kota Ternate

Cited by 3 publications

References 12 publications

Green Brand Inovativeness, Green Knowledge dan Utilitarian Enviromental Benefits terhadap Green Perceived Value

Green Brand Inovativeness, Green Knowledge dan Utilitarian Enviromental Benefits terhadap Green Perceived Value

Analisis Religios Value terhadap Green Purchase Attitude dan Green Purchase Intention : Studi Empiris pada Generasi Milenial Muslim

The Effect of Celebrity Endorsers and Green Perceived Value on Purchase Behavior Mediated by Green Trust Variables

Contact Info

Product

Resources

About