Efek Mediasi Perilaku Keuangan Pada Pengaruh Literasi Keuangan Terhadap Keputusan Investasi Bagi Pelaku Umkm Di Daerah Istimewa Yogyakarta

Abstract

<em><span lang="EN">The purpose of this research aims </span><span lang="EN">to test empirically the mediating effect of financial behavior on the effect of financial literacy on investment decisions for MSMEs in DIY </span></em><span lang="EN">(Daerah Istimewa Yogyakarta).<em> The method used in this research is quantitative. The population and sample of this study are MSME actors (Micro, Small and Medium Enterprises) in DIY. The sampling technique in this study was using an accidental sampling technique with a total sample of 188 respondents from MSME actors in DIY. The data source in this study is primary data using a questionnaire. The data analysis method in this study is path analysis using the Warp PLS application. The results of this study are that financial literacy can positively influence investment decisions for MSME actors in DIY, financial literacy </em></span><em><span lang="IN">can</span><span lang="EN"> positively influence financial behavior for MSME actors in DIY, financial behavior can positively influence investment decisions for MSME actors in DIY. Financial behavior is able to mediate the effect of financial literacy on investment decisions for MSME actors in DIY.</span></em>

Investigating the Gold Investment Decision during the COVID-19 Pandemic in Bengkulu City, Indonesia

“…This study is also related to research conducted by Pradhan & Kasilingam (2015), which found that demographic factors are important characteristics and have a significant role in investors' determination of what type of investment is right. This study's results differ from the results of research from Pratiwi (2016), who examines several similar variables, including gender, ethnicity, age, status, education level, occupation, family members, monthly expenses, investment experience and transaction frequency. The results of this study indicate that there is no significant effect on investors' decisions when choosing the type of investment.…”

“…Philip (2002) states in demographic segmentation, the market is divided into groups on the basis of variables such as age, family life cycle, gender, income, occupations, education, religion, race, generation, nationality, and social class " This group factor is the most widely used criterion for classifying customer groups because demographic factors are more practical to measure than most other types of factors/variables. Pratiwi (2016) suggests that sociodemographic factors include gender, age, education level, marital status, occupation, position, and income. The study found that many financial programs are socio-demographically oriented.…”

“…A study by Dewanata & Achmad (2016) found that income negatively affects stock turnover, so investors who are high-income earners do not like fixed-state investments. Low-income investors more often tend to feel comfortable with their investments and do not want to change (Pratiwi, 2016). Another factor that influences investment decisions apart from sociodemographics is the risk tolerance factor.…”

“…The results of this study are supported by Ayu Wulandari & Iramani (2014), who stated that the higher the risk tolerance level an investor possesses, the more daring the investor is in making investment decisions. In contrast, Pratiwi (2016) states that tolerance does not affect investment decision-making.…”

Determinants of investment decisions: The mediating role of financial technology

“…Financial literacy encompasses an augmentation of comprehension, aptitude, and convictions that have the potential to impact individual actions and behaviors, thereby enhancing proficiency in the decision-making process and facilitating effective financial management to attain a specific objective (Pratiwi & Atmoko, 2022). Extensive research has been conducted on financial literacy from various perspectives, and multiple studies have been carried out to assess the financial literacy of investors.…”