2024
DOI: 10.38076/ideijeb.v5i1.229
|View full text |Cite
|
Sign up to set email alerts
|

Efektivitas Potongan Harga saat Festival Belanja Online 10.10 dan 11.11 di Toko Shopee @Bintang.lima_online

Winnie Wangnardy,
Eddy Madiono Sutanto

Abstract: This study aimed to determine the effectiveness of discounted prices during the 10.10 and 11.11 online shopping festivals at the Bintang Lima online store. This qualitative research method involved semi-structured interviews with three informants, namely the owner, super­vi­sor, and customer of Toko Online Bintang Lima. The results showed that discounts effectively increased sales growth, consumer growth, and customer retention. The company is advised to consistently participate in online shopping festivals by… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Publication Types

Select...

Relationship

0
0

Authors

Journals

citations
Cited by 0 publications
references
References 4 publications
0
0
0
Order By: Relevance

No citations

Set email alert for when this publication receives citations?