Interest in identifying and reducing unnecessary care dates back at least 50 years. 1 This interest has waxed and waned periodically since then, surging over the past decade with numerous articles and academic conferences focused on low-value care, health services where potential harms exceed potential benefits. 2 This current movement has also coincided with the Choosing Wisely campaign and its explicit goal to "spark conversations between clinicians and patients about what tests, treatments, and procedures are needed-and which ones are not." 3 Yet, it is unclear how much conversations about low-value care have actually entered clinical examination rooms.Despite compounding evidence showing physical and financial harms of overuse of low-value tests, including through unleashing care cascades of subsequent specialist visits, diagnostic tests, and procedures, 4 routine low-yield testing remains overwhelmingly common. To move from talk to action on decreasing low-value testing in primary care, we may first need to create effective interventions that encourage conversations at the level of patient care to change knowledge, attitudes, and behaviors related to routine testing.