Effect of a policy intervention on handset subsidies on the intention to change handsets and households’ expenses in mobile telecommunications

The present study aims to explore Korean domestic tourists’ decision-making processes by utilizing an extended model of goal-directed behavior (EMGB) as a theoretical framework. Integrating government policy (PLY) and protection motivation for smog (PMS) with the original model of goal-directed behavior (MGB) makes it easier to better understand the formation process of tourists’ behavioral intentions for domestic travel. Structural equation modeling (SEM) is employed to identify the structural relationships among the latent variables. The results of the EMGB indicated that desire had the strongest effect on the behavioral intention of tourists to travel domestically; positive anticipated emotion is the main source of desire, followed by negative anticipated emotion. Government PLY on smog has a significant, positive and indirect effect on behavioral intentions of domestic or potential tourists through the protection motive theory. We found that desires are verified as a determinant of the behavioral intention’s formation, more significant than that of perceived behavioral control, frequency of past behavior and protection motivation. In addition, this study offers theoretical and practical suggestions.

Section: Korean Government Policy For Smogmentioning

confidence: 99%

The Effect of Smog-Related Factors on Korean Domestic Tourists’ Decision-Making Process

Wang

Kim

Moon

et al. 2020

“…The questionnaires were distributed via Facebook, Kakaotalk, and Instagram. These social media platforms are widely used by South Koreans [ 72 ]. A pilot online survey was conducted as a development test for the questionnaire.…”

Section: Methodsmentioning

confidence: 99%

Concerns or Desires Post-Pandemic: An Extended MGB Model for Understanding South Korean Residents’ Perceptions and Intentions to Travel to China

Qiao

Zhao

Xin

et al. 2021

In this study, we examined South Korean residents’ travel-related behavioural intention for mainland China post-COVID-19 using an extended model of goal-directed behaviour. To do so, we integrated South Korean residents’ perceptions of country image (PCI), mass media, and concerns about travel into the framework of the original model of goal-directed behaviour (MGB). Structural equation modelling was used to identify the structural relationships among the latent variables. The results show that mass media had a positive influence on South Korean residents’ perception of China’s image, a negative influence on residents’ concerns, and a positive influence on residents’ behavioural intentions for travel overseas. Meanwhile, PCI had a positive influence on residents’ attitude towards travel overseas. The theoretical and practical implications of the study are discussed.

“…The authors concluded that government policy on smog has a positive indirect effect on the behavioral intentions of tourists. In addition, Lee, Jung, and Kim [49] investigated the effect of a policy intervention on users' intention to change handsets and expenses on mobile communications. They found that policy intervention on handset subsidies lowered users' willingness to switch handsets and increased spending on expenses in handset installment.…”

Section: Relationship Between Perception Of Government Policy Positive Expectation and Desirementioning

confidence: 99%

Korean Domestic Tourists’ Decision-Making Process under Threat of COVID-19

Wang

Choe

Song

2021

The purpose of this study is to build a theoretical framework to explain Korean domestic tourists’ decision-making process under COVID-19 by applying an extended model of goal-directed behavior. The role of positive expectation of COVID-19, the effect of mass media, and perception of government policy were considered as new variables in the process of tourism decision-making. The results of this present study show that positive and negative anticipated emotion, positive expectation, and the frequency of past behavior positively influence the desire for travel domestically within the next three months, while the effect of mass media negatively affected the desire for travel domestically within the next three months. Two anticipated emotions and positive expectations were positive antecedents of the desire for travel domestically within this year. The anticipated emotions and the effect of mass media affected the desire to travel domestically next year. The results of this tourist’s decision-making research will offer government, the tourism sector, and policy decision-makers better insights for establishing tourism policy responses and create safe destinations to help an adequate recovery and development of the tourism industry.