1993
DOI: 10.1136/tc.2.2.145
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Effect of a retailer intervention on cigarette sales to minors in San Diego County, California

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Cited by 39 publications
(23 citation statements)
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“…For instance, Forster et al (1992b) found that publicity alone surrounding new state penalties reduced sales by 28%. Keay et al (1993) described a successful intensive merchant education programme that involved visits to retailers, a combined with a community-based media campaign. The programme resulted in decreases in the number of stores selling to minors, from 70% to 32% (a 54% reduction), over a time period of 12 months.…”
Section: Youth Access and Retail Compliancementioning
confidence: 99%
See 1 more Smart Citation
“…For instance, Forster et al (1992b) found that publicity alone surrounding new state penalties reduced sales by 28%. Keay et al (1993) described a successful intensive merchant education programme that involved visits to retailers, a combined with a community-based media campaign. The programme resulted in decreases in the number of stores selling to minors, from 70% to 32% (a 54% reduction), over a time period of 12 months.…”
Section: Youth Access and Retail Compliancementioning
confidence: 99%
“…A review of 15 studies revealed that minors were successful in 73% of over-thecounter attempts to purchase tobacco and 96% of cigarette-vending machine sales attempts (William s et al, 1994;US Department of Health and Human Services, 1994). Attempts to enforce compliance with the laws had apparently been limited (DiFranza et al, 1987;Keay et al, 1993).…”
Section: Introductionmentioning
confidence: 99%
“…Following an intensive six-month effort, purchase success was reduced from 74% to 39%, but six months after the intervention ended, purchase success rebounded to 59% (3,4). A study conducted in San Diego County with a more intensive intervention, including newspaper reports of purchase outcomes, showed a significant reduction in purchase success that was sustained over six months following the end of intervention (80,131). An even more intensive intervention making use of merchant education, rewards for clerks who refused sale during purchase attempts and reminder statements for clerks who sold to minors, publicity about clerks' refusal to sell, feedback to retailers about the outcome of purchase attempts in their stores, and widespread community endorsement resulted in an average reduction in tobacco purchase success from 57% to 22% in eight communities (9).…”
Section: Evidence For Effectiveness Of Youth Access Policiesmentioning
confidence: 99%
“…Cummings and colleagues assigned six matched pairs of communities to intervention or control status; within the intervention communities the stores were randomly allocated to different schedules of enforcement checks 13. The other three community studies in Massachusetts,25 San Diego26 27 and Sydney, Australia28 compared the intervention communities with a control community in which similar baseline and follow up assessments were conducted, but without random assignment. In Massachusetts,25 intervention communities were those in which active enforcement of tobacco sales regulations was intended.…”
Section: Data Synthesismentioning
confidence: 99%