2023
DOI: 10.56567/pmis.v2i1.15
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Effect of Advertisement, Promotion, and Sponsorship on E-cigarette Consumption among the Young Adults in Bangladesh

Abu Hossain Ahsan,
Maruf Rumi

Abstract: E-cigarettes have emerged as a new issue in recent times around the world. Bangladesh is also experiencing challenges, especially from the youth. This study aims to explore the association between the extent of exposure to Advertisement, Promotion, and Sponsorship (APS) of e-cigarettes and the pattern of e-cigarette consumption among youth. It also examines the difference between e-cigarette users and non-users depending on exposure to APS. To conduct this cross-sectional quantitative study, following a conven… Show more

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