2020
DOI: 10.29226/tr1001.2020.223
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Effect of Anchoring Heuristic on Financial Performance of Small and Medium Enterprises in Nairobi, Kenya: The mediating role of Investment Decisions

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Cited by 3 publications
(3 citation statements)
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“…It can be deduced that women entrepreneurs having high availability heuristics are less prone to attaining financial knowledge for investment purposes. Koech (2021) argues that availability heuristics have an impact on financial knowledge's attainment. Thus, availability heuristics and financial literacy may uncover an important relationship that could result in greater financial performance.…”
Section: Availability Heuristic and Financial Literacymentioning
confidence: 99%
“…It can be deduced that women entrepreneurs having high availability heuristics are less prone to attaining financial knowledge for investment purposes. Koech (2021) argues that availability heuristics have an impact on financial knowledge's attainment. Thus, availability heuristics and financial literacy may uncover an important relationship that could result in greater financial performance.…”
Section: Availability Heuristic and Financial Literacymentioning
confidence: 99%
“…Their decision was influenced by their own behavior and psychological condition (Lutfi et al, 2016). According to Koech's (2020) research, the availability heuristic has an impact on SMEs' Performance. The availability heuristic consists of investment information, and the more information you have, the more positive the impact on SMEs' Performance.…”
Section: Financial Behaviormentioning
confidence: 99%
“…This finding agree with the findings by (Kotut, 2003) who established that cash budgeting is useful in planning for shortage and surplus of cash and has an effect on the financial performance of the firms. Koech (2015) in his study express that organization ought to be managed adequately and productively to accomplish its objectives. The future of budgeting lies in making arrangements for value.…”
Section: Empirical Reviewmentioning
confidence: 99%