2015
DOI: 10.1016/j.sbspro.2015.01.335
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Effect of Behavioral Intention toward Choosing Green Hotels in Malaysia – Preliminary Study

Abstract: Based on Economic transformation programme of Malaysia Tourism and hospitality are one of the significant factors which effect on economy for achieving the vision of Malaysia 2020. In other hand, Rapid growths of these industries have effect on environment. This research tries to propose a new model by merging Theory Reasoned Action and Theory Planned Behaviour models which are implemented in achieving intention of consumer behaviour toward choosing Green hotels in Malaysia. Findings of this research will help… Show more

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Cited by 19 publications
(14 citation statements)
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“…TPB has been widely used in investigating the relationship between various key determinants and action, especially in the pro-environmental behaviour context, which is successful and validated (Yazdanpanah et al, 2015). For example, using TPB in recycling behaviour (Botetzagias et al, 2015;Izagirre-Olaizola et al, 2015;Chan and Bishop, 2013), electricity consumption behaviour (Tetlow et al, 2015), organic food purchase behaviour (Yazdanpanah et al, 2015) and green hotel choice (Nezakati et al, 2015). Successful applications of the TPB across various pro-environmental behaviours can potentially reflect its potential in explaining waste separation intention.…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…TPB has been widely used in investigating the relationship between various key determinants and action, especially in the pro-environmental behaviour context, which is successful and validated (Yazdanpanah et al, 2015). For example, using TPB in recycling behaviour (Botetzagias et al, 2015;Izagirre-Olaizola et al, 2015;Chan and Bishop, 2013), electricity consumption behaviour (Tetlow et al, 2015), organic food purchase behaviour (Yazdanpanah et al, 2015) and green hotel choice (Nezakati et al, 2015). Successful applications of the TPB across various pro-environmental behaviours can potentially reflect its potential in explaining waste separation intention.…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…By adopting these measures, hotels contribute to environmental protection and sustainable development while attracting guests who identify with these concepts [8,9]. Relevant studies have addressed various environmental issues within the hotel industry, including green marketing [10,11], everyday environmental behavior and concerns [12][13][14], the willingness to pay for green consumption [15,16], and consumer intention to engage in eco-friendly behavior by staying in green hotels [17][18][19][20][21][22]. Chen and Tung [23] adopted the theory of planned behavior (TPB) to examine the consumer intentions driving the decision to stay at a green hotel.…”
mentioning
confidence: 99%
“…Based on research results. The hospitality industry as a major contributor to waste is required to apply the concept of green accounting (Nezakati et al, 2015). This is in line with Bali's current condition with a large number of the hospitality industry so that it is very likely that provincial government regulations are synergized with the concept of green accounting (Cho and Patten, 2013).…”
Section: Impacts Of Banning Regulations On the Use Of Plastic Materialsmentioning
confidence: 84%