Effect of Career Advancement Opportunities, Training and Development Programs and Corporate Culture on Employee Loyalty of Alibaba in China
Jyoti Choudhary,
Morakinyo Dada,
Jugindar Singh Kartar Singh
Abstract:Employee loyalty is an important aspect of business success, especially in organizations that operate in a dynamic environment, such as the e-commerce giant Alibaba in China. Studies have shown that employee loyalty is decreasing. This study attempts to examine the factors that influence employee loyalty at Alibaba. This study examines the influence of career advancement, training and development programs, and corporate culture on employee loyalty. This quantitative study was based on a positivist philosophy a… Show more
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