The huge applications of red-light emitting materials paying the research attention to reduce the cost of production and raw materials. Therefore, abundant cations of alkaline earth metals e.g. Mg 2+ , Ca 2+ and Sr 2+ were successfully incorporated with Cr 3+ : Zn 3 Ga 2 Ge 2 O 10 (Cr-ZGGO) as co-activators via simple solidstate method. The X-ray diffraction (XRD) results of all samples con rmed the formation of zinc gallogermanate superstructure with two cubic phases ZnGa 2 O 4 and Zn 2 GeO 4 . The particle imaging of Cr-ZGGO and Ca@Cr-ZGGO via eld emission scanning electron microscopy (FE-SEM) reveals a signi cant change in morphology and particle size by Ca 2+ co-doping. Meanwhile, the energy dispersive X-ray spectroscopic analysis (EDS) and mapping techniques elucidate the exact chemical composition of the calculated stoichiometric substitution and illustrate the equal distribution of all elements over the whole sample. Optical band gap energy of Mg 2+ , Ca 2+ and Sr 2+ co-doped phosphors are lower than Cr-ZGGO.The Sr@Cr-ZGGO displays the most intense photoluminescence (PL) peak and the broadest emission in the near infra-red region (NIR) as a result of increasing light traps and generation of new paths between the energy levels of trapping centers.