Effect of Direct Mail as a Population-Based Strategy to Increase Mammography Use among Low-Income Underinsured Women Ages 40 to 64 Years

Slater, Jonathan S.; Henly, George A.; Ha, Chung Nim; Malone, Michael E.; Nyman, John A.; Diaz, Sarah Valentina; McGovern, Paul G.

doi:10.1158/1055-9965.epi-05-0034

Cited by 36 publications

(31 citation statements)

References 41 publications

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“…Unique among NBCCEDPs, Sage has a call center staffed by patient navigators (see Freund et al, 2008) who are fluent in English and other languages relevant for Sage’s target population. More details on NBCCEDPs (Lee et al, 2014) and Sage have been published elsewhere (Slater et al, 2005). …”

Section: Methodsmentioning

confidence: 99%

“…497–498). Financial incentives have been shown to increase health-enhancing behaviors (e.g., Gneezy, Meier, & Rey-Biel, 2011; Slater et al, 2005), and low-income smokers tend to be responsive to incentives (Bryant et al, 2011). However, incentives tend to be effective for encouraging preventive care that requires only a single activity or simple behavior but not complex actions that require additional engagement beyond initial intervention services (see Kane, Johnson, Town, & Butler, 2004).…”

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confidence: 99%

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Interpersonal Communication and Smoking Cessation in the Context of an Incentive-Based Program: Survey Evidence From a Telehealth Intervention in a Low-Income Population

Parks

Slater

Rothman

et al. 2015

Journal of Health Communication

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The tobacco epidemic disproportionately affects low-income populations, and telehealth is an evidence-based strategy for extending tobacco cessation services to underserved populations. A public health priority is to establish incentive-based interventions at the population level in order to promote long-term smoking cessation in low-income populations. Yet randomized clinical trials show that financial incentives tend to encourage only short-term steps of cessation, not continuous smoking abstinence. One potential mechanism for increasing long-term cessation is interpersonal communication (IPC) in response to population-level interventions. However, more research is needed on IPC and its influence on health behavior change, particularly in the context of incentive-based, population-level programs. This study used survey data gathered after a population-level telehealth intervention that offered $20 incentives to low-income smokers for being connected to Minnesota’s free quitline in order to examine how perceived incentive importance and IPC about the incentive-based program relate to both short-term and long-term health behavior change. Results showed that IPC was strongly associated with initial quitline utilization and continuous smoking abstinence as measured by 30-day point prevalence rates at 7-month follow-up. Perceived incentive importance had weak associations with both measures of cessation, and all associations were nonsignificant in models adjusting for IPC. These results were found in descriptive analyses, logistic regression models, and Heckman probit models that adjusted for participant recruitment. In sum, a behavioral telehealth intervention targeting low-income smokers that offered a financial incentive inspired IPC, and this social response was strongly related to utilization of intervention services as well as continuous smoking abstinence.

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Section: Methodsmentioning

confidence: 99%

mentioning

confidence: 99%

Interpersonal Communication and Smoking Cessation in the Context of an Incentive-Based Program: Survey Evidence From a Telehealth Intervention in a Low-Income Population

Parks

Slater

Rothman

et al. 2015

Journal of Health Communication

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“…However, it did not have a significant impact on their behaviour (Carre et al, 2008). A US study investigating the effects of direct mail to increase mammography use showed that after 1 year the intervention group had significantly higher participation rates than the controls (Slater et al, 2005).…”

Section: Mailout Effectiveness As a Health Promotion Strategymentioning

confidence: 99%

Are mailouts an effective health promotion strategy? If so, for whom?

Highet¹,

Culjak

2012

International Journal of Mental Health Promotion

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a national household mailout was undertaken across Australia by beyondblue: the national depression initiative. The aim was to raise awareness of depression and encourage people to seek more information via the beyondblue information line or website. Following the staggered dispatch of information across the country, 2051 telephone surveys were conducted to evaluate recall of the material, and calls to the beyondblue infoline and website hits were monitored. The results indicate that direct mail can be a highly effective strategy to not only promote mental health, but also encourage information and help seeking. The impact of a range of factors on recall and help-seeking behaviour is also explored. Findings reveal the impact of demographic factors whilst also highlighting the potential importance of brand recognition and perceived relevance of information when determining those most likely to recall and respond to mailouts as mental health promotion strategy.

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“…To give a slightly more detailed feel for a typical study in this area, Slater et al (2005) randomly administered two types of mail based inter ventions to encourage low income U.S. women aged forty to sixty four years to undergo mammography. Both of the interventions offered a free mammogram if the subjects called a toll free number, with one inter vention also offering a small financial incentive of $10 if they actually underwent the mammogram within one year.…”

Section: User Financial Incentivesmentioning

confidence: 99%

Incentivizing Professionals and Patients: A Consideration in the Context of the United Kingdom and the United States

Oliver

Brown²

2011

Journal of Health Politics, Policy and Law

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We are at the beginning of an era in which the pressure to secure the biggest possible "bang" for the health care "buck" is perhaps higher than it ever has been, on both sides of the Atlantic, and within the health policy discourse, incentives, for both professionals and patients, are occupying an increasingly prominent position. In this article, we consider issues related to motivating the professional and the patient to perform targeted actions, drawing on some of the evidence that has thus far been reported on experiences in the United Kingdom and the United States, and we present an admittedly somewhat speculative taxonomy of hypothesized effectiveness for some of the different methods by which each of these two broad types of incentives can be offered. We go on to summarize some of the problems of, and objections to, the use of incentives in health and health care, such as those relating to motivational crowding and gaming, but we conclude by positing that, following appropriate consideration, caution, and methodological and empirical investigation, health-related incentives, at least in some contexts, may contribute positively to the social good.

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Effect of Direct Mail as a Population-Based Strategy to Increase Mammography Use among Low-Income Underinsured Women Ages 40 to 64 Years

Cited by 36 publications

References 41 publications

Interpersonal Communication and Smoking Cessation in the Context of an Incentive-Based Program: Survey Evidence From a Telehealth Intervention in a Low-Income Population

Interpersonal Communication and Smoking Cessation in the Context of an Incentive-Based Program: Survey Evidence From a Telehealth Intervention in a Low-Income Population

Are mailouts an effective health promotion strategy? If so, for whom?

Incentivizing Professionals and Patients: A Consideration in the Context of the United Kingdom and the United States

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