2020
DOI: 10.33884/jimupb.v9i1.2689
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Effect of Distribution Channel to Sales Volume in Pt Honda Power Product Indonesia

Abstract: This research was conducted at PT. Honda Power Products Indonesia, with the aim to determine the effect of distribution channels on sales volume at PT. Honda Power Products Indonesia. This research approach is a quantitative approach with correlational research type. Data were collected by distributing questionnaires to 80 samples. From the calculation and data analysis, the linear regression equation is Y = 13.134 + 0.195 X1 + e. The correlation coefficient obtained is 0.694, which means that the Distribution… Show more

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“…Then the question is how can a company provide value to customers with the costs incurred in the distribution business. The distribution business model consists of four interrelated elements, including the customer value proposition, profit formula, main resources, and key strategy processes for success (Ambekar & Kapoor, 2019;Count et al, 2019;Rahman et al, 2020).…”
Section: Literature Study Distributionmentioning
confidence: 99%
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“…Then the question is how can a company provide value to customers with the costs incurred in the distribution business. The distribution business model consists of four interrelated elements, including the customer value proposition, profit formula, main resources, and key strategy processes for success (Ambekar & Kapoor, 2019;Count et al, 2019;Rahman et al, 2020).…”
Section: Literature Study Distributionmentioning
confidence: 99%
“…There is another element, namely influence. In the English dictionary, Merriam Webster, sell in a businessrelated sense means, "to give up (property) to another for something of value (such as money)" (Amandin et al, 2021;KOtler, 2019;Kotler & Amstrong, 2012;Rahman et al, 2020).…”
Section: Salesmentioning
confidence: 99%