Effect of Emotion, Expectation, and Privacy on Purchase Intention in WeChat Health Product Consumption: The Mediating Role of Trust

Wang, Mingyan; Zhang, Peng-Zhu; Zhou, Cheng-Yang; Lai, N. H.

doi:10.3390/ijerph16203861

Cited by 51 publications

(46 citation statements)

References 97 publications

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“…However, Gkargkavouzi et al (2019) study treated behavioural intention as independent factor. The results by Wang et al (2019) and Gkargkavouzi et al (2019) are consistent with this research findings, which showed that behavioural intention is a significant mediator.…”

Section: Cultural Belief and Use Behavioursupporting

confidence: 90%

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Mediating effect of behavioural intention on podcast acceptance

2020

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This research contributes to knowledge in mediating effect of lecturers’ behavioural intention towards the acceptance of podcasts technology in universities. A cross-sectional quantitative research design was involved in this study. Also, a total of eight hundred and twenty-nine (829) lecturers participated in this research from three different south-west Nigeria Federal universities. The research instrument was titled lecturer’s acceptance questionnaire (LAQ) with a calculated Cronbach’s alpha of .919, which confirmed the instrument validity. The gathered data was analysed by using both descriptive and inferential statistics. The formulated hypothesis was tested at .05 level of significance. The result from descriptive analysis of data suggested that behavioural intention was at a low level among lecturers and the results of hypothesis testing revealed the effect of behavioural intention as partial mediator of podcast acceptance. Based on these findings relevant conclusions and recommendations were suggested in this research.

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Section: Cultural Belief and Use Behavioursupporting

confidence: 90%

“…The finding revealed that behavioural intention is a significant mediator of the relationship between cultural belief and use behaviour of podcast. Wang et al (2019) study revealed intention as dependent factor. However, Gkargkavouzi et al (2019) study treated behavioural intention as independent factor.…”

Section: Cultural Belief and Use Behaviourmentioning

confidence: 90%

Mediating effect of behavioural intention on podcast acceptance

2020

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“…From a doctor's perspective in eHealth, if a doctor's desire to serve patients well is strong, he/she will be willing to perform specific actions to attain the desire [14,22], such as offering free and paid counseling services. In the literature, performance expectations have been validated as essential factors affecting behavioral intentions [23,24]. Therefore, this study hypothesizes the following: Hypothesis 5 (H5).…”

Section: Performance Expectations and Effort Intentionsmentioning

confidence: 94%

Exploring Doctors’ Willingness to Provide Online Counseling Services: The Roles of Motivations and Costs

Chen

Lan

Chang

et al. 2019

IJERPH

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With the impetus of information communication technology (ICT), emerging eHealth has attracted increasing number of doctors' participation in online health platforms, which provide various potential benefits to doctors. However, previous studies on eHealth have seldom distinguished different service modes provided by doctors. In addition, the bulk of the literature has considered doctors' motivations based solely on online environments. To fill this gap, this study combines expectancy theory and the Bagozzi, Dholakia, and Basuroy (BDB) model to examine the relationships between anticipated outcomes, performance expectations, and effort intentions from online and offline perspectives. Doctors' behavioral intentions are further divided into two categories: the willingness to offer free services and paid services. Using SmartPLS, this study conducts structural equation modeling (SEM) to analyze 311 sample data. The results show that extrinsic motivations (i.e., extrinsic rewards, expected relationships, and image) and intrinsic motivation (i.e., a sense of self-worth) significantly influence the desire to serve patients well, which in turn positively affects the willingness to offer free services and the willingness to offer paid services. Moreover, counseling time is confirmed as the main cost, which negatively moderates the relationships between desire and behavioral intentions. The findings provide theoretical insights for eHealth and provide practical suggestions to develop marketing strategies for online health platform providers.

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“…It is through brand identity that a relationship can be established between the customer and a brand [60]. Developing and curating a brand identity that can help establish fruitful relationships with potential customers is a critical skill for brand caretakers [61][62][63][64]. For instance, features of brand identity, such as understanding of the image and reputation of the brand, can drive an efficient use of marketing resources and other key and high-level decisions [63].…”

Section: The Concept Of Brand Identitymentioning

confidence: 99%

Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

et al. 2020

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The global use of smartphone has had tremendous social, environmental, and economic impacts in the last decade, and continues to grow impressively. In order to comprehend customers' purchase behavior, it is crucial to understand the driving force behind their choice of one specific brand among various competitors. A few prior researches have demonstrated that not only the optimal experience of flow, but also identity features (i.e., self-identity, social identity, brand identity) facilitate a customer's purchase intention. Previous studies also indicate that brand-related constructs (e.g., typically brand image but sometimes also brand personality and communication) predict purchase intention. As the first study combining flow, which focuses on investigating the consumer purchase behavior through identity and brand-related constructs, we propose a conceptual model that combines flow theory, brand image, brand communication, brand identity, and brand personality to investigate purchase intention. We have empirically tested the conceptual model based on the data collected from 1377 Chinese smartphone users. Results via the structural equation modeling with AMOS software indicated that flow experience, brand image, brand communication, brand personality, and brand identity all directly or indirectly explain purchase intention. Flow experience serves a critical role in mediating the path from brand communication, brand personality, and brand identity to purchase intention. The research focuses on the strategic implication of the various brand features management and aims to harmonize economic, social, and environmental sustainability.Sustainability 2020, 12, 3391 2 of 22 to maximize immediate economic profit with little care for its long-term sustainability in terms of economic, environmental, and social impacts. This is a common global phenomenon that affects the global world community, irrespective of culture, language, latitudes, geography, religion, policy, etc. Meanwhile, the levels of analyses for such phenomena encompasses all STEM (Science, Technology, Engineering and Mathematics) and SSH (Social Sciences and Humanities) disciplines. However, one of the keystones of this global contemporary phenomenon is the interface among this technology and its users, which are responsible for its universal adoption. The psychological level of analysis is a key to better understand the behavior of smartphone users. Furthermore, there are other inputs that are important to understand consumers' purchase driving force. For example, the motivations behind individuals' choice and purchase intention of a specific brand among various brands of smartphone needs to be further explored on both the psychological and economic level. Therefore, acquiring deeper knowledge at the psychological level could contribute ideas and insights for developing strategies to better cope with the various negative consequences by finding new ways to harmonize social, environmental, and economic sustainability, and, consequently, to develop strategies...

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Effect of Emotion, Expectation, and Privacy on Purchase Intention in WeChat Health Product Consumption: The Mediating Role of Trust

Cited by 51 publications

References 97 publications

Mediating effect of behavioural intention on podcast acceptance

Mediating effect of behavioural intention on podcast acceptance

Exploring Doctors’ Willingness to Provide Online Counseling Services: The Roles of Motivations and Costs

Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

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