“…Several new sensory characterisation methodologies with consumers have been developed and reported, as reliable quick options, to understand consumer perception of new food products [ 51 ]; one such method is word association (WA). Roininen et al [ 53 ] first applied this method to food concepts, and more studies have evaluated the applicability of WA for the evaluation of consumer’s perception of food products [ 54 , 55 , 56 , 57 , 58 , 59 , 60 , 61 , 62 , 63 , 64 , 65 , 66 ]. WA is based in freely elicited associations from consumers, in response to a stimulus.…”