With growing populations and continuing urban development, embedding pipes in the ground that are then over-run by traffic is inevitable. This paper describes full-scale prototype tests on high-density polyethylene (HDPE) flexible pipes (of 250 mm diameter), buried at shallow depth, under simulated traffic loading. The paper studies the effect of surface load diameter (0.6×, 0.8× and 1× pipe diameter) and the amplitude of repeated load (400 or 800 kPa) on pipe behavior. The effects of EPS (expanded polystyrene) geofoam block of various densities and also of geocell as a 3D reinforcement, in reducing the pressure transferred to the pipe, the deformation of the pipe and the surface settlement of the backfill were investigated.The results show that, with increase in loading surface diameter, the pipe's vertical diametral strain, the pressure transferred to the pipe and the surface settlement grow significantly, irrespective of applied pressure. Using an EPS block over the pipe, increases the soil settlement but reduces transferred pressure onto the pipe and, consequentially, results in lower pipe deformations. The increase in density of an EPS block helps improve response, but was still found to be insufficient to prevent increase in surface deflections. The use of geocell reinforcement beneath the loading surface not only reduces the pressure transferred to the pipe and decreases its deformation, but also significantly negates the tendency of the EPS block to increase the soil surface settlement.Thus, a geocell reinforcement layer placed over two EPS geofoam blocks (with a total thickness 0.3×, and width 1.5×, the pipe diameter) all above a pipe buried at a depth of twice pipe diameter, was found to deliver acceptable, stable response. By these means, the vertical pipe strain, transferred pressure over the pipe and soil surface settlement were reduced, respectively, by 0.45, 0.37 and 0.53× those obtained for the comparable unmodified buried pipe installation, and are within allowable limits.