“…Green innovation is defined as changes in products, services, or business models undertaken by organizations to sustain their green orientation (Lin, Mohamed, Sambasivan, & Yip, 2019; Tang, Walsh, Lerner, Fitza, & Li, 2018). Green product innovation is associated with product development practices that reduce the quantity of resources used and their environmental impact (Dangelico, 2016; Dangelico & Pujari, 2010; Dangelico, Pujari, & Pontrandolfo, 2017; Lee & Kim, 2011).…”