Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA

Ahmed, Rizwan Raheem; Štreimikienė, Dalia; Qadir, Hina; Štreimikis, Justas

doi:10.1007/s11356-022-22944-7

Cited by 47 publications

(45 citation statements)

References 109 publications

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“…The current study is linked to the signaling theory because green innovation, such as green products and processes, prevents the environment [ 29 ]. The eco-friendly environment and environmental hazards are now becoming burning questions in today's world [ 16 ]. Environmental degradation is responsible for the worst ecological changes in weather and pollution worldwide.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The signaling theory relates this environmental degradation and its negative consequences on the atmosphere and people's quality of life [ 30 ]. However, simultaneously, green innovation with green products and processes provides an eco-friendly environment to the inhabitants of this universe [ 16 ]. Hence, the signaling theory is relevant to the good and bad signals to the ordinary people, governmental environmental departments, international environmental agencies, non-governmental organizations, and industrial policymakers.…”

Section: Literature Reviewmentioning

confidence: 99%

“…They demonstrated substantial & affirmative effects of environmental performance on a firm's financial performance. Yunzhao and Ahmed et al [ 16 , 33 ] defined and developed the association amid organization, green innovation, and environmental outcome. The research findings exhibited that the combination of green innovation, green operations, and creativity positively impacts the organization's societal, environmental & organizational performances.…”

Section: Literature Reviewmentioning

confidence: 99%

“…It is also observed that organizations could maintain their competencies and market gains through green innovation practices because eco-environment organizations tend to earn more profit than others [ 40 , 47 ]. Further, Ahmed et al and Leal-Rodrígues et al [ 16 , 48 ] evaluated the theoretical implications of green innovation generated positive relationships with firm performance and market orientation. Market orientation advocates a customer-centric approach to cater to divergent customer needs and positively impact the firm's performance.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Organizations can enhance their performance through green innovation as green practices guide them to devise strategies that can help them use fewer resources, reduce the chances of harm, and create a carbon footprint in the organization [ 15 ]. The green revolution is a unique strategy that permits organizations to create new techniques and systems that help organizations enhance their performance [ 16 , 17 ]. The product development process must follow such practices, which consume less energy and other resources and later could be analyzed to assess whether the resources can be reused and recycled in the manufacturing process [ 11 ].…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

The role of green innovation on environmental and organizational performance: Moderation of human resource practices and management commitment

Ahmed¹,

Akbar²,

Aijaz³

et al. 2023

Heliyon

Self Cite

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

The role of green innovation on environmental and organizational performance: Moderation of human resource practices and management commitment

Ahmed¹,

Akbar²,

Aijaz³

et al. 2023

Heliyon

Self Cite

View full text Add to dashboard Cite

Achieving sustainable development with sustainable packaging: A natural‐resource‐based view perspective

Lau,

Wong

2024

Bus Strat Env

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Sustainable packaging is a pivotal aspect of sustainable development, involving multi‐faceted issues such as stakeholder management and environmental policy compliance. Despite the efforts to find packaging solutions, the extant literature is largely fragmented, featuring a high level of heterogeneity among studies that spread across different disciplines, with the majority examining important packaging issues in isolation. A study that systematically consolidates findings of different important areas of sustainable packaging implementation is lacking. This challenges companies' adoption of research findings in business strategy development. Thus, this paper conducts a systematic literature review combining keyword co‐occurrence analysis, thematic analysis and qualitative content analysis to uncover major research domains, consolidate important findings and reveal unsolved research gaps, which are crucial to advancing sustainable packaging management. The findings reveal four major research domains: (1) sustainable packaging materials and properties, (2) management practices of sustainable packaging, (3) consumer behaviours towards sustainable packaging and (4) packaging waste management. Drawing on the natural‐resource‐based view (NRBV) theory and the review findings, this study proposes four future research directions: (1) identifying ways to enhance the commercialisation of sustainable packaging technological innovations, (2) uncovering reasons for insufficient social aspect investigation in sustainable packaging research, (3) exploring strategies to enhance stakeholder integration in sustainable packaging management and (4) examining contingency factors of packaging waste management effectiveness. The research agenda is important to provide practical and managerial insights for business strategy development in sustainable packaging to achieve pollution prevention, product stewardship and sustainable development capabilities to gain future growth and competitive advantage.

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Unraveling green personal care: Exploring the shift in consumer values and stages of change toward green consumption

Szaban,

Szymkowiak,

Caniëls

2023

Glob Bus Org Exc

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The personal care market has seen a significant increase in environmentally‐conscious or “green” products, driven by a heightened sensitivity to environmental issues. In this study, we broaden the scope of the Theory of Planned Behavior (TPB) by including constructs related to health consciousness (HC), concern with personal appearance (CPA), and environmental product value (EPV). Our research explores the complex relationship between purchase intention (PI) and the various stages of change (SOC) associated with the consumption of products in the green category. The investigation examines the unique factors that combine attitudes and intentions while simultaneously analyzing the socio‐demographic influences on the progressive stages of behavioral change. By employing techniques such as structural equation modeling and variance analysis on an extensive dataset collected from 679 participants, our findings reveal a positive correlation between PI and the SOC. Notably, aspects of HC, CPA, and the EPV significantly influence attitudes toward green personal care products (GPCPs). The conclusions drawn from this study resonate with deep theoretical implications and simultaneously provide a substantial and practical framework for commercial enterprises.

show abstract

Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA

Cited by 47 publications

References 109 publications

The role of green innovation on environmental and organizational performance: Moderation of human resource practices and management commitment

The role of green innovation on environmental and organizational performance: Moderation of human resource practices and management commitment

Achieving sustainable development with sustainable packaging: A natural‐resource‐based view perspective

Unraveling green personal care: Exploring the shift in consumer values and stages of change toward green consumption

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