In this paper, we synthesized Co-Ti equiatomic co-substitution of M-type barium ferrites [BaFe 12-2x (CoTi) x O 19 , x = 1.00-1.30 with step of 0.05] by solid state reaction method. All samples exhibited a single-phase M-type barium ferrite structure, compared with pure M-type barium ferrite (x = 0.00). With increasing of Co-Ti content, saturation magnetization (M s ) decreased, gradually. However, coercivity (H c ) appeared decreased first and then increased after x = 1.20. The minimum value of coercivity was 258.08 Oe at x = 1.20. Meanwhile, magnetic permeability (l) also first increased to a high value and then decreased rapidly after x = 1.20. The maximum value of l reached about 25 (at x = 1.10). The appropriate contents of Co-Ti substitution makes the magnetocrystalline anisotropy transform from uniaxial to planar anisotropy. Due to Co-Ti substitution, the magnetocrystalline anisotropy constant decreases from a high value and reach a minimum value, and changes from positive to negative value, increases oppositely, this determines the changes of magnetic properties.