“…Consumers seem to consider a product creamy when it has a high fat content, has dairy flavour and a viscous, slippery, greasy and mouth coating texture (Richardson-Harman et al, 2000). Several researchers have found that creaminess relates both to thickness (depending on physical viscosity) and smoothness (depending on physical frictional forces) (Guinard & Mazzucchelli, 1996;Kokini & Cussler, 1983;Richardson, Booth, & Stanley, 1993). Other studies have found that creaminess is highly correlated to perceived fattiness in different dairy product categories (Frøst, Dijksterhuis, & Martens, 2001;Hyvö nen, Linna, Tuorila, & Dijksterhuis, 2003).…”