The crystallography and morphology of the nano-sized precipitate particles in a ternary Cu–Cr–Zr alloy were studied by transmission electron microscopy. A new type of face-centred-cubic (f.c.c) Cr-rich precipitate was observed. This precipitate is ordered and solute enriched on alternate {110} f.c.c planes, with an ellipsoid-shaped morphology. The new orientation relationship (OR) between the precipitate and Cu matrix satisfies [211]M//[011]p and [100]M//[111]p, {-111}M//{200}p and {02-2}M//{02-2}p. The difference between this new OR and the Nishiyama–Wasserman OR between body-centred-cubic (b.c.c) Cr and the Cu matrix can be detailed by Δ g vectors in the diffraction patterns. Furthermore, the precipitation strengthening effect is increased greatly with the formation of these new precipitate particles when compared to binary Cu–Cr alloys.