Effect of image interactivity technology on consumer responses toward the online retailer

Fiore, Ann Marie; Kim, Jihyun; Lee, Hyun-Hwa

doi:10.1002/dir.20042

Cited by 394 publications

(285 citation statements)

References 51 publications

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“…Our model predicts that telepresence (control, colour vividness, graphic vividness and 3D authenticity) has positive effects on simulated experience (H1a-d, respectively), which in turn positively affects engagement (H1e). The results support past work (Fiore, Kim and Lee, 2005;Fiore and Kim, 2007;Song and Zinkhan, 2008) indicating that control plays a role in building user engagement. The findings also confirm prior studies by Shih (1998), Fiore, Jin and Kim (2005), Fiore, Kim and Lee (2005) and Steuer (1992) Algharabat and Dennis (2010b) supporting the role of 3D authenticity in user engagement.…”

Section: Discussionsupporting

confidence: 90%

“…The results support past work (Fiore, Kim and Lee, 2005;Fiore and Kim, 2007;Song and Zinkhan, 2008) indicating that control plays a role in building user engagement. The findings also confirm prior studies by Shih (1998), Fiore, Jin and Kim (2005), Fiore, Kim and Lee (2005) and Steuer (1992) Algharabat and Dennis (2010b) supporting the role of 3D authenticity in user engagement. Through engagement, the telepresence components, along with utilitarian value (H1f) and hedonic value (H1g), indirectly positively influence the enjoyment a user derives from experiencing the simulated retail environment (H2).…”

Section: Discussionsupporting

confidence: 90%

“…(Fiore, Kim and Lee, 2005). Prior research demonstrates that interactive marketing supports consumer's decision-making processes, improves consumer relationships and facilitates the development of more efficient customised marketing strategies (Yoo et al, 2010).…”

mentioning

confidence: 99%

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To immerse or not? Experimenting with two virtual retail environments

Papagiannidis

Pantano

See-To

et al. 2017

ITP

123

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.*Related content and download information correct at time of download. Charles DennisThe Business School, Middlesex University, London, UK, and Michael BourlakisCranfield School of Management, Cranfield University, Cranfield, UK Abstract Purpose -The purpose of this paper is to examine the determinants of users' simulated experience in a virtual store and to show the subsequent impact of that experience on engagement. The outcome of that engagement is examined in relation to enjoyment, satisfaction and purchase intentions. Design/methodology/approach -The method comprised an experiment comparing users' perceptions of a standard 2D online clothing store with an enhanced, immersive one that aimed to provide shopping value approaching that of a traditional store by using a 3D experience where participants wore special glasses and a data glove. Findings -Results demonstrate the major role of telepresence components in simulated experience and the critical role of that experience, along with hedonic and utilitarian values, in engagement. Purchase intention is influenced by satisfaction, which is in turn influenced by enjoyment and engagement. Engagement in turn is influenced by utilitarian and hedonic value and the experience of product simulation or telepresence, which is composed of control, colour and graphics vividness, and 3D authenticity. In the immersive, 3D environment, experience is more associated with engagement and enjoyment, leading to greater purchase intention. The immersive, 3D environment, thus, has the potential to rival traditional shopping in terms of experience, resulting in higher sales for retailers and satisfaction for consumers. Originality/value -This work has evaluated a robust model of purchase intention and demonstrated it to hold not only in a 3D environment on a conventional computer platform, but also in an immersive one, where participants wear special glasses and a data glove. Keywords Simulation, Online shopping, E-commerce (B2B/B2C/B2G/G2C), Virtual world The current issue and full text archive of this journal is available on Emerald Insight at: www.emeraldinsight.com/0959-3845.htm 1. Introduction Traditional store retailers have long used retail "atmos...

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Section: Discussionsupporting

confidence: 90%

Section: Discussionsupporting

confidence: 90%

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To immerse or not? Experimenting with two virtual retail environments

Papagiannidis

Pantano

See-To

et al. 2017

ITP

123

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“…My colleagues and I have examined various consumer socio-psychological variables to and experiential values [7]. In another study, this triad research team provided important theoretical support on the application of Technology Acceptance Model in the ecommerce setting using the ITT [8].…”

Section: Opinionmentioning

confidence: 99%

Impacts of Technological Advancements on Consumer’s Decision-Making and Behavior in the Fashion Retail Industry

Kim¹

2017

JTEFT

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“…It suggests that retailers consider a number of factors including recommender characteristics, shopping goals, and product characteristics in their bid to provide consumers with the appropriate type of recommendation for their respective decision-making task. Fiore et al (2005) examined whether image interactivity technology (IIT), which enables the creation and manipulation of product images on a retailer's Web site, affects experiential value and instrumental value. This study also examined whether IIT affects telepresence (i.e., simulated experience with the product in a store) and how IIT, telepresence, and value variables affect consumer responses toward an internet retailer.…”

mentioning

confidence: 99%

Digital Advertising: A More Effective Way to Promote Businesses’ Products

Fuxman

Elifoglu

Chao

et al. 2018

JBAR

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Digital advertising, on internet and mobile gadgets, has outpaced the traditional media advertising and for the first time in 2013 generated more advertising spending than television advertising. Digital advertising is believed to be an effective way to better target potential customers in the global market. Evidence shows that businesses have increasingly switched their advertising focus from traditional to digital media. This research uses an empirical study that explores the effectiveness of digital advertising vs. traditional media advertising along several mass marketing dimensions. The results reveal that while traditional media advertising still holds its ground, digital advertising offers more effectiveness for promoting companies' products. The results suggest that marketers need to use more digital advertising in order to better target their customers, particularly the young consumers.

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Effect of image interactivity technology on consumer responses toward the online retailer

Cited by 394 publications

References 51 publications

To immerse or not? Experimenting with two virtual retail environments

To immerse or not? Experimenting with two virtual retail environments

Impacts of Technological Advancements on Consumer’s Decision-Making and Behavior in the Fashion Retail Industry

Digital Advertising: A More Effective Way to Promote Businesses’ Products

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