“…However, due to the considerable behavioural characteristics of the market, SMEs fail to reach this level (Carmel & Nicholson, 2005;Dyer & Chu, 2003;Nooteboom, 1993;Priyanath, 2017). Especially, the opportunistic behaviour of the market incur more cost on the SMEs and hence they finally fail in doing business (Priyanath, 2017;Priyanath & Premaratne, 2014;Priyanath & Premaratne, 2017a, 2017b. This cost generated by the market mechanism is called TC and it is incurred due to the limitation of decision-making power (bounded rationality) on solving the business management issues created by opportunism (Zhang, 2009).…”