“…However, there is a good deal of evidence suggesting that the strong form is untenable. A large number of studies have shown the existence of win-shift behavior (Coltheart, 1973a;Cotton, 1971Cotton, , 1972Dodd & Bourne, 1969;Erickson, 1968;Gumer & Levine, 1971;Karpf & Levine, 1971;Kornreich, 1968;Levine, 1966Levine, , 1971Nahinsky, 1968;Nahinsky & Slaymaker, 1969;Rogers & Haygood, 1968;Schwartz, 1966;Suppes & Schlag-Rey, 1965;Wells, 1972), ranging from as little as 2% (Erickson, 1968) to as much as 50% (Schwartz, 1966) of the time, depending on procedural variations. In addition, Kenoyer (1972) found that the prediction breaks down not only in simple comparisons between two successive trials but also over a series of reinforcements.…”