Colossal electroresistance (CER) in manganites, i.e., a large change in electrical resistance under the influence of either an applied electric field or an applied electric current, has often been described as complimentary to the colossal magnetoresistance (CMR) effect. Mixed valent vanadates with active t 2g and empty e g orbitals, unlike manganites, have not naturally been discussed in this context, as double exchange based CMR is not realizable in them. However, presence of coupled spin and orbital degrees of freedom, metal-insulator transition (MIT) accompanied by orbital order-disorder transition, etc., anyway make the vanadates an exciting group of materials. Here we probe a Fe-doped hollandite lead vanadate PbFe 1.75 V 4.25 O 11 (PFVO), which exhibits a clear MIT as a function of temperature. Most importantly, a giant fall in the resistivity, indicative of a CER, as well as a systematic shift in the MIT towards higher temperature are observed as a function of applied electric current. Detailed structural, magnetic, thermodynamic and transport studies point towards a complex interplay between orbital order/disorder effect, MIT and double exchange in this system.