Effect of knowledge on decision making in the context of organic cotton clothing

Oh, Keunyoung; Abraham, Liza

doi:10.1111/ijcs.12214

Cited by 58 publications

(52 citation statements)

References 26 publications

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“…Consumer knowledge is a primary variable influencing the consumer behaviour (Brucks, 1985;Hadar et al, 2013;Oh & Abraham, 2016;Park et al, 1994). Knowledge includes three components, objective knowledge, subjective knowledge, and past experiences (Alba & Hutchinson, 1987;Brucks, 1985;Flynn & Goldsmith, 1999;Park & Lessig, 1981;Xiao, Ahn, Serido, & Shim, 2014).…”

Section: Subjective Knowledgementioning

confidence: 99%

Effect of consumer self‐confidence on information search and dissemination: Mediating role of subjective knowledge

Utkarsh

Sangwan

Agarwal

2018

Int J Consumer Studies

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Consumers search for information about products to make a satisfactory purchase decision and gain knowledge about new features and updates. Consumers also use this knowledge to be vocal about their product experience because several consumers seek interpersonal recommendations. This phenomenon has contributed to the emergence of information search (IS) and information dissemination (ID) as a key research area in the field of consumer behaviour. However, the role of personal factors such as consumer self‐confidence and subjective knowledge has received little attention in the extant IS and ID literature. The major argument of this study is that information acquisition confidence and social outcome confidence enhance subjective knowledge and consequently increase the will of consumers to search and disseminate information in the context of smartphone buyers in India. Structural equation modelling was employed to test the proposed hypotheses using a convenience sample of 259 consumers obtained through a cross‐sectional survey. The study shows that subjective knowledge is crucial in strengthening the association between consumer self‐confidence and consumer intention for IS and ID. Additionally, enhancing consumer’s social outcome confidence contributes towards high subjective knowledge and consequently accelerates information dissemination. Results suggest that firms could focus on enhancing the social outcome confidence and subjective knowledge of consumers to motivate them to disseminate information. The results also show that consumers with high confidence in information acquisition ability have the high subjective knowledge and are more likely to search for information. Overall, this study contributes to the emerging literature regarding the role of personal factors in IS and dissemination behaviour.

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Section: Subjective Knowledgementioning

confidence: 99%

Effect of consumer self‐confidence on information search and dissemination: Mediating role of subjective knowledge

Utkarsh

Sangwan

Agarwal

2018

Int J Consumer Studies

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“…Based on the findings from the focus interview and the conceptual framework (i.e., the dual mediation model), the conceptual model for this study is shown in Figure 2 Consumer knowledge is defined as the extent of consumer experiences and familiarity towards a product before external search [14][15][16][17]. Past relevant studies stated that consumer knowledge is not only an primary influencer of consumer behavior but also of consumer risk perception [18][19][20]. There The dual mediation hypothesis has been used as the conceptual framework in several empirical studies.…”

Section: Conceptual Modelmentioning

confidence: 99%

“…Each of the proposed relationships is discussed below: Consumer knowledge is defined as the extent of consumer experiences and familiarity towards a product before external search [14][15][16][17]. Past relevant studies stated that consumer knowledge is not only an primary influencer of consumer behavior but also of consumer risk perception [18][19][20]. There Consumer knowledge is defined as the extent of consumer experiences and familiarity towards a product before external search [14][15][16][17].…”

Section: Conceptual Modelmentioning

confidence: 99%

“…There Consumer knowledge is defined as the extent of consumer experiences and familiarity towards a product before external search [14][15][16][17]. Past relevant studies stated that consumer knowledge is not only an primary influencer of consumer behavior but also of consumer risk perception [18][19][20]. There are two distinct components of consumer knowledge: subjective knowledge, a person's perception of the amount of a specific product information storied in his or her memory [15,21,22], and objective knowledge, which refers to the actual amount of accurate information stored in his or her memory [15,21].…”

Section: Conceptual Modelmentioning

confidence: 99%

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The Impact of Disaster of a National Airline on the Nation’s Tourism: An Empirical Investigation

Tang

Powpaka

et al. 2019

Sustainability

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This study contributes to the area of tourism research by investigating the process by which the air disaster of a national airline affects tourists’ attitude and intention to fly the airline as well as attitude and intention to visit the country. A survey with potential Chinese tourists on visiting Malaysia and flying Malaysia Airlines was conducted. Results show that intention to visit Malaysia is positively affected by attitude toward visiting Malaysia and intention to fly Malaysia Airlines. Attitude toward visiting Malaysia is positively affected by attitude toward flying Malaysia Airlines and negatively by perceived risk of visiting Malaysia. Perceived risk of visiting Malaysia is, in turn, negatively affected by subjective knowledge about Malaysia and attitude toward flying Malaysia Airlines, and positively by perceived risk of flying Malaysia Airlines. Intention to fly Malaysia Airlines, on the other hand, is positively affected by attitude toward flying Malaysia Airlines. Attitude toward flying Malaysia Airlines is negatively affected by perceived risk of flying Malaysia Airlines, which is, in turn, positively affected by usefulness of (negative) public opinion. The theoretical contribution, managerial implications, limitations, and future research direction are also discussed.

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“…Environmental beliefs and values are concepts that have been widely assessed in academic research (Ellen, Wiener, & Cobb‐Walgren, ; Oh & Abraham, ; Sarabia‐Sanchez, De Juan Vigaray, & Hota, ). Many of these studies sought to understand the influence of consumers’ environmental beliefs on their probability to purchase organic or sustainable goods.…”

Section: Literature Reviewmentioning

confidence: 99%

An assessment of organic apparel, environmental beliefs and consumer preferences via fashion innovativeness

Matthews

Rothenberg

2017

Int J Consumer Studies

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The topic of organic apparel has been widely discussed among academics and practitioners in recent years. While numerous studies have been done on the topic, few studies to date have assessed the topic of fashion innovativeness and its influence on attitudes towards organic apparel. In addition, an evaluation of consumer preferences for organic apparel from a conjoint analysis perspective has not been implemented. Thus, the purpose of the present study was to identify which organic apparel attributes are most important to high fashion innovativeness and low fashion innovativeness groups. Furthermore, the variables of environmental beliefs and attitudes towards purchasing organic apparel were assessed. An online survey was developed to measure the variables, including a full profile discrete choice design used to measure attribute preferences for t-shirts. The data were analyzed using a multinomial logit model and desirability indices. The results indicated that the low fashion innovativeness group preferred organic and eco-friendly apparel more than the high fashion innovativeness group. In addition, when examining high fashion innovativeness and low fashion innovativeness groups overall, the preferred t-shirt was Dri-Fit, Cotton Jersey Knit, Made In America, Eco-Friendly and $25.00. However, when examining high fashion innovativeness and low fashion innovativeness groups separately for the preferred t-shirt, differences appeared in Sustainable. The results suggest that high fashion innovativeness and low fashion innovativeness groups may desire different organic apparel attributes when considering organic apparel. K E Y W O R D S Apparel, Conjoint Analysis, Fashion Innovativeness, Organic, Sustainability wileyonlinelibrary.com/journal/ijcs Int J Consum Stud. 2017;41:526-533.

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Effect of knowledge on decision making in the context of organic cotton clothing

Cited by 58 publications

References 26 publications

Effect of consumer self‐confidence on information search and dissemination: Mediating role of subjective knowledge

Effect of consumer self‐confidence on information search and dissemination: Mediating role of subjective knowledge

The Impact of Disaster of a National Airline on the Nation’s Tourism: An Empirical Investigation

An assessment of organic apparel, environmental beliefs and consumer preferences via fashion innovativeness

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