The use of dietary antioxidants to increase the shelf life of farmed southern bluefin tuna (SBT) flesh was examined over a 10-week period using either a standard pellet (Control) or high-vitamin pellet (HV) fortified with vitamin E, vitamin C, and selenium. Following harvest, muscle samples were taken and assessed for antioxidant content. Flesh color shelf life was assessed in muscle stored at 4°C for 8 days. Muscle vitamin levels were significantly higher in the HV group than the Control group for vitamin E (20.4 ± 1.74 vs 9.7 ± 0.89 mg/kg) and vitamin C (29.1 ± 4.36 vs 4.3 ± 0.41 mg.kg -1 ), but selenium levels were not higher. Muscle samples from the HV group had a slower rate of browning than did those from the Control group, particularly over days 4 to 7 of storage. Results indicated that feeding a diet approximately 10 times higher in dietary antioxidants raised levels of vitamin E and vitamin C, but not selenium, in tuna flesh and increased the shelf life of tuna.