The revolution in the printing industry started by digital printing has resulted in the introduction of personalised production of small runs, fast job changes and short deadlines. By introducing digital printing into mainstream and production focus, even for the largest printing machine manufacturers, a new era of the graphic industry has just begun. After these significant changes in the printing process, the following process of graphic production – post-press needs to be digitalised. The initial goal is to back up the possibilities of digital printing and enable it to be applied as widely as possible to its full potential. Postpress has become a bottleneck in the digital world. One of the analogous processes, which is the focus of improvement, is the cutting of graphic materials in irregular shapes in the process of creating packaging. The use of lasers enables the digitisation of the die-cut or partial cutting post-press process. Cutting of different shapes is obtained when the laser touches the substrate and where it evaporates at that moment. A thermal process accompanies this evaporation, that to a greater or lesser extent affects the substrate to be cut. The parameters that govern laser are the subject of this paper. The development of laser cutting technology has opened various possibilities for innovations in the graphic and printing industry. Since this is still considered as new technology, extensive researches on its options are essential to reach the full potential of this technology. This paper is going to analyse the overall characteristics and use of laser technology in the graphic industry by focusing on the processing of paper materials. Indispensible to mention are the advantages and disadvantages of this technology. There are a lot of comparisons among existing technologies developed for cutting graphic materials and paper. The importance of this topic is concerning all production phases of the graphic product – from processing the raw material to cutting the final product such as packaging. Regarding that, the scope of the laser processing of the graphic materials is reviewed. The paper gives suggestions for further research and experiments regarding this topic.