Finding new efficient p-type sensitizers for NiO photocathodes is a great challenge for the development of promising low-cost tandem dye-sensitized solar cells (DSSCs). Now, the focus of researchers investigating these cells has been to create highperformance p-type systems. With this intention, herein, the design and synthesis of six new phenoxazine-based donoracceptor (D-A)-configured organic dyes PO 1-6 was reported, comprising different acceptor moieties specially designed for the sensitization of mesoporous p-type semiconductor NiO for the construction of p-type DSSCs (p-DSSCs). This work includes structural, photophysical, thermal, electrochemical, theoretical, and photoelectrochemical studies of these dyes, including evaluation of their structure-property relationships. The optical studies revealed that PO 1-6 displayed adequate absorption and emission features in the range of 480-550 and 560-650 nm, respectively, with a bandgap in the order of 2.05-2.40 eV, and their thermodynamic parameters favored an efficient interfacial charge transfer involving NiO. Among the six new dyes, the device based on sensitizer PO 2 carrying electron-withdrawing 1,3-diethyl-2-thiobarbituric acid achieved the highest power conversion efficiency of 0.031 % (short-circuit current density = 0.89 mA cm À 2 , open-circuit voltage = 101 mV, and fill factor = 35 %). Conclusively, the study furnishes an understanding of the intricacies involved in the structural modification of phenoxazine-based sensitizers to further ameliorate the performance of the p-type DSSCs.