Effect of Overall Brand Equity and Perceived Value on The Purchase Intention of Smart Home Appliances in Indonesia

Sanny, Lim; Halim, Audrey; Wijaya, Ivana

doi:10.1109/iciss55894.2022.9915054

2022 International Conference on ICT for Smart Society (ICISS) 2022

DOI: 10.1109/iciss55894.2022.9915054

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Effect of Overall Brand Equity and Perceived Value on The Purchase Intention of Smart Home Appliances in Indonesia

Lim Sanny

Audrey Halim

Ivana Wijaya

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Examining the factors affecting sustained use in smart interactive cabinet design: A comparative analysis using SEM and fsQCA

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2024

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Examining the factors affecting sustained use in smart interactive cabinet design: A comparative analysis using SEM and fsQCA

Zhou,

Zhang,

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2024

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Effect of Overall Brand Equity and Perceived Value on The Purchase Intention of Smart Home Appliances in Indonesia

Cited by 1 publication

References 0 publications

Examining the factors affecting sustained use in smart interactive cabinet design: A comparative analysis using SEM and fsQCA

Examining the factors affecting sustained use in smart interactive cabinet design: A comparative analysis using SEM and fsQCA

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