“… 8 , 9 , 10 , 11 , 12 , 13 , 14 , 15 , 16 In studies of other health behaviors, such as medication adherence and weight loss, however, financial incentives have not consistently improved outcomes. 17 , 18 , 19 , 20 , 21 , 22 The effectiveness of financial incentives may depend on the design, timing of feedback, and the nature of the behavior being incented, as well as the ability to measure the targeted health behavior accurately and nonintrusively. 23 , 24 Statins are taken daily, which requires organization, and do not perceptibly improve short-term quality of life, so daily financial incentives for taking the statin (a process-of-care incentive) could help nonadherent users overcome present bias (the cognitive tendency to value behaviors with immediate rewards while undervaluing longer-term consequences).…”