“…Pliner and Hobden (1992) developed the Food Neophobia Scale, a ten-item instrument, to measure individual differences in food neophobia. Research shows that when measured with the scale, people who are more neophobic tend to expect various novel foods to taste worse than the less neophobic, and thus are generally less willing to taste or choose novel foods (Pliner & Hobden, 1992;Tuorila et al, 1998;Tuorila et al, 1994).…”