2023
DOI: 10.55208/jebe.v17i2.444
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Effect of Product Quality and Promotion on Purchasing Decisions

Fatya Anissa Arliandhini,
Retno Resawati

Abstract: The present study emerged from the recognized concern surrounding consumers' decision-making process when purchasing a product from a beauty company located in Bandung. The primary issue identified in this study pertains to the diminished purchasing decisions resulting from the inadequate quality of the product and promotional efforts. This research aims to investigate the impact of product quality and promotion on consumer purchasing behavior for a beauty product offered by a company in the city of Bandung. T… Show more

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