Effect of Product Quality, Company Image and Price Perception on Customer Satisfaction

Ricardo, Ricardo

doi:10.38035/dijefa.v2i5.1449

Cited by 6 publications

(7 citation statements)

References 37 publications

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“…2) Product quality: (Fauzi &;, (Doan &;, (Hermawan, 2021), (Doan &;, (Saputra &;Sumantyo, 2023). 3) Service quality: (Hasyim & Ali, 2022), (Ricardo, 2021), (Munawar &;Mahaputra, 2022), (Sudiantini et al, 2023).…”

Section: Picture 3 Conceptual Frameworkmentioning

confidence: 99%

The Effect of Product Innovation and Product Variations on Consumer Buying Interest

Jungang

2023

SIJDB

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This study discusses the effect of product innovation and product variations on buying interest. The purpose of writing this article is to determine the influence of product innovation and product variations on consumer buying interest, within the scope of marketing management science. The method of writing articles is quantitative descriptive. The population in this study amounted to 147 people with a research sample of 50 respondents. The sampling technique used is accidental sampling. The tests carried out are t-tests, f-tests and determination coefficient tests. The results of this study include: 1) Product innovation affects consumer buying interest partially; 2) Product variations affect consumer buying interest partially; and 3) Product innovation and product variation affect consumer buying interest simultaneously. Apart from these 2 exogenous variables that affect endogenous variables of consumer buying interest, there are still other factors including price, product quality and service quality.

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Section: Picture 3 Conceptual Frameworkmentioning

confidence: 99%

The Effect of Product Innovation and Product Variations on Consumer Buying Interest

Jungang

2023

SIJDB

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“…Terdapat faktor lain yang dipengaruhi oleh sistem informasi manajemen, antara lain: 1) Kualitas pelayanan: (Kristianto et al, 2022), (Wydyanto & Rafqi Ilhamalimy, 2021), (Athar et al, 2020), (Munawar & Mahaputra, 2022). 2) Harga: (Kristianto et al, 2022), (Doan & Ali, 2021), (Ricardo, 2021), (Saputra & Mahaputra, 2022), (Mahaputra & Saputra, 2021). 3) Kemampuan teknik personal: (Wira Satria & Asmara Putra, 2019), (Dharmawan & Ardianto, 2017), (Susetyo & Suherman, 2016).…”

Section: Conceptual Framework Figure 1 Conceptual Frameworkunclassified

Pengaruh Sistem Informasi Manajemen: Kepuasan Konsumen dan Keputusan Pembelian Tiket MPL Mobile Legend di Aplikasi Blibli.com

Saputra

Sumantyo

2023

Cuan

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This study aims to determine consumer satisfaction which is influenced by the management information system and the decision to buy MPL Mobile Legend tickets is influenced by the management information system. The object of this research is consumers who buy MPL Mobile Legend tickets on the Blibli.com application. The research method used is descriptive quantitative, which uses SPSS version 27 to process the data. The population in this study is 147 people with a research sample of 50 people. The sampling technique used is accidential sampling. Tests performed in the form of t-test, f-test and test the coefficient of determination. The results of this study are: 1) Customer satisfaction is partially influenced by the management information system in the Blibli.com application; 2) The decision to purchase MPL Mobile Legend tickets is partially influenced by the information management system in the Blibli.com application; and 3) Consumer satisfaction and purchasing decisions are simultaneously influenced by the management information system in the Blibli.com application.

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“…Based on the conceptual framework above, promotion and store image affect purchasing decisions at daryanto store. In addition to the two exogenous variables that affect student interest in elections, there are other influencing factors, including: 1) Price: (Ricardo, 2021), (Ikhsani & Ali, 2017 ), (Hernikasari, Ali, & Hadita, 2022).…”

Section: Conceptual Framework Figure 1 Conceptual Frameworkmentioning

confidence: 99%

The Influence of Promotion and Store Image on Purchasing Decisions at Daryanto Store

Prihartono

2023

DIJDBM

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This study discusses Promotion and Store Image on Purchasing Decisions at Daryanto Store. The purpose of this study is to determine the impact of promotion and store image owned by Daryanto Store on purchasing decisions. The research method used is quantitative. The population in this study was 20 0 respondents with a sample of 90 respondents. The sampling technique is simple random sampling. Data is obtained from questionnaires sent to consumers from the store via email to be filled out. The research conducted is Test T, Test F and coefficient of determination. The results of this study include: 1) Promotion affects Purchase Decisions at Daryanto Store partially, where with good promotions will make consumers confident to make purchase decisions; 2) Store Image affects Purchase Decisions at Daryanto Store partially, where with a good store image it convinces consumers to make purchasing decisions at the daryanto store; and 3) Promotion and Store Image influence the Purchase Decision at Daryanto Store simultaneously.

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Effect of Product Quality, Company Image and Price Perception on Customer Satisfaction

Cited by 6 publications

References 37 publications

The Effect of Product Innovation and Product Variations on Consumer Buying Interest

The Effect of Product Innovation and Product Variations on Consumer Buying Interest

Pengaruh Sistem Informasi Manajemen: Kepuasan Konsumen dan Keputusan Pembelian Tiket MPL Mobile Legend di Aplikasi Blibli.com

The Influence of Promotion and Store Image on Purchasing Decisions at Daryanto Store

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