Effect of Religious and Cultural Information of Olive Oil on Consumer Behavior: Evidence from Japan

Kitagawa, Tamaki; Kashiwagi, Kenichi; Isoda, Hiroko

doi:10.3390/su12030810

Cited by 11 publications

(15 citation statements)

References 44 publications

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“…This survey revealed that preference for an olive oil brand is correlated with brand awareness, and that it is positively correlated with recognition of the label, quality perception, and loyalty. Research on the impact of religious and cultural information about olive oils (Kitagawa et al, 2020) showed that Japanese consumers had a preference for Italian over Tunisian and Spanish olive oils, perhaps because they were familiar with Italy as the country of origin of olive oil. The rich cultural and religious background of the Mediterranean regions (largely Greco-Roman) is used to promote Mediterranean olive oils.…”

Section: Disconnect Between Consumer Preferences and Expert Evaluationmentioning

confidence: 99%

A comparative study of the main international extra virgin olive oil competitions: Their impact on producers and consumers

Rébufa

Pinatel²,

Artaud

et al. 2021

Trends in Food Science & Technology

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Background: Extra virgin olive oil (EVOO) arouses the desire to seek maximum gastronomic value, especially from informed consumers. The olive industry therefore rewards the best oils in competitions that add real commercial value to EVOOs. On the basis of competition-specific rules, judges trained in tasting award prizes that distinguish the best oils and serve as a guide for consumers, encouraging them to discover the diversity of EVOO tastes. Scope and approach: This study compares several international competitions, detailing their rules and practical organization. The article also examines how olive oil competitions impact producers and consumers. Key findings and conclusions: Competitions operate differently, starting with a selection phase that constrains some EVOOs, not all of which are given a fair chance to participate. Although most international competitions apply selection criteria from the International Olive Council Mario Solinas, the sensory evaluation of the oils takes into account numerous descriptors that involve very subtle distinctions. A more standardized approach to evaluation sheets, while leaving room for competitions to add specific descriptors, would be desirable. A thorough inter-competition classification by continent and country to identify the best "EVOO of the year" is realized by EVOO World Ranking. Although the awards promote high quality EVOOs, consumer preferences do not mirror those of tasting experts, particularly on the intensities of bitterness and pungency. Competition results should inform consumers about the organoleptic diversity of oils, enabling them to choose the best oils for their tastes and needs.

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Section: Disconnect Between Consumer Preferences and Expert Evaluationmentioning

confidence: 99%

A comparative study of the main international extra virgin olive oil competitions: Their impact on producers and consumers

Rébufa

Pinatel²,

Artaud

et al. 2021

Trends in Food Science & Technology

View full text Add to dashboard Cite

show abstract

“…Studies about the social aspect in sustainability labeling were merely present. Only 2 studies [107,108] were identified and their results confirmed consumer's sensitiveness to the rich cultural and religious unique background of the Mediterranean region and their great sense of trust towards olive oils family mills.…”

Section: Summary Of the Key Findingsmentioning

confidence: 96%

“…Moreover, Kitagawa et al [107] examined the effect of religious and cultural information on consumption behavior of olive oil. Results confirm the hypothesis that the rich cultural and religious unique background of the Mediterranean region makes it possible to differentiate the Mediterranean olive oil especially Greco-Roman images that are favorable to endorse olive oil among Japanese consumers.…”

Section: Consumers Attitudes and Behavior Regarding Social And Cultural Sustainability Labeling On Olive Oilmentioning

confidence: 99%

“…As it is the case for origin labeling, altruism does not drive organic share of purchases of olive oil [103,104,127]. Yet, consumers faced with an explanation of the techniques used to preserve the natural resources (olive oil from trees irrigated with recycled water) and protect the environment (obtained from ancient trees, produced in mountainous areas) or cultural or religious image where olive oil have been considered an essential product of antiquity show more awareness and sensitiveness to the product [106,107,117].…”

Section: Consumer Preferences Towards Sustainability Labels In the Context Of Olive Oilmentioning

confidence: 99%

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Sustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior

et al. 2021

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Product labeling is a way to inform consumers and increase their awareness about sustainability attributes of products. It guarantees the use of specific production conditions, promotes market incentives and highlights environmental, social and/or ethical product attributes. This study provides a literature review of sustainability labels on olive oil including consumer attitudes and behavior towards this product. Results show that consumers have positive attitudes towards olive oil carrying sustainability labels and are willing to pay more for olive oil carrying those labels. However, the major drivers of this behavior are far from being related to sustainability. This insight jeopardizes the main objective of those labels and suggests more clarifications about the information delivered by them. More in-depth investigations are needed about the drivers of consumer behavior towards olive oil carrying sustainability labels.

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“…As Santong food products are required to conform to the corresponding quality standards of their export target markets, we expect that there are some similarities between the effect of the export target market and the region-of-origin (ROO) or country-of-origin (COO) effect. The impacts of ROO or COO on consumer preferences have been explored extensively [21][22][23][24][25]. ROO is an important quality cue, including information on product reliability and safety, which can reduce consumers' purchase risks [26,27].…”

Section: Background and Literature Reviewmentioning

confidence: 99%

How to Improve Food Quality in the Domestic Market: The Role of “Same Line Same Standard Same Quality”—Evidence from a Consumer Choice Experiment in China

2021

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Consumers are increasingly concerned about food quality. The “Same line Same standard Same quality” (Santong) program has been implemented to improve food quality in the Chinese domestic market. The Santong program means that exporters are encouraged to produce goods on the same production line, following the same standards and the same quality requirements for both the export target market and the domestic market. Using data collected from an online choice experiment on tomatoes, we examine Chinese consumer preferences and their willingness to pay (WTP) for the Santong claim, export target market quality and organic certification. Three types of export target market, indicating different technical regulations and standards, are considered. Our results show that consumers are willing to pay for the Santong quality claim and for export goods with a target market of “EU”. Furthermore, we also identify the substitution effects between the Santong claim and organic certification. The results of our study provide solutions for both Chinese exporters and the Chinese government to meet the need for a high level of food quality accompanied by domestic consumption upgrade, and achieve the transformation from export to domestic sales. Our results may also provide solutions for other emerging economies, where governments raise the level of food quality in domestic markets and support the domestic sales of exporters after the shock of the coronavirus (COVID-19) pandemic in 2019.

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Effect of Religious and Cultural Information of Olive Oil on Consumer Behavior: Evidence from Japan

Cited by 11 publications

References 44 publications

A comparative study of the main international extra virgin olive oil competitions: Their impact on producers and consumers

A comparative study of the main international extra virgin olive oil competitions: Their impact on producers and consumers

Sustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior

How to Improve Food Quality in the Domestic Market: The Role of “Same Line Same Standard Same Quality”—Evidence from a Consumer Choice Experiment in China

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