Effect of Rural Social Pension Insurance on Total Retail Sales of Consumer Goods

Abstract

Based on data of 31 provinces of China in 2019 collected from the National Bureau of Statistics, this paper explores the impact of the number of urban employees' endowment insurance on the total retail sales of social consumer goods in different provinces in China. Taking the population, per capita disposable income, per capita life expectancy and regional per capita GDP of each province as the variables, this paper establishes regression models to do the empirical research. The results show that: (1) The increase of the number of urban employees' old-age insurance has a significant positive impact on residents' consumption. The wider the coverage of old-age insurance, the more it can enhance the consumption confidence of the residents. (2) Due to the economic development, the level of urbanization has been greatly improved, leading to an increased birth rate and total population, and thus consumption has been driven. Therefore, the increase of the total population has a significant positive effect on the increase of the total retail sales of social consumer goods. (3) The increase of per capita disposable income has insignificant impact on the increase of total retail sales of social consumer goods due to residents' debt, the rise of house prices, the rapid widening of income gap between different groups and the difficulty of meeting the various needs of people. (4) Although the increase of life expectancy per capita will lead to the decrease of total retail sales of social consumer goods, this decrease is not significant. (5) Per capita GDP will lead to a small increase in the total retail sales of social consumption. Finally, based on the above conclusions, some suggestions to stimulate consumption are given.