Effect of Social Networks on Consumers' Inclination towards Online Shopping using Transaction Cost Analysis in an Agent-based Framework

Banerjee, Shrabastee; Mukherjee, Apratim; Bandyopadhyay, Somprakash

doi:10.1037/e610172012-006

“…Moreprecisely,socialmediainfluencestemsfromthreeofthefiveantecedents. Thefirstandmostsignificantfactorissocialnetworks.Asindividualsdevelopanewcommunity intheirnewcountry,theuseofasocialmediaplatformiscrucial.Indeed,asFacebook,Twitteror WhatsApp(forexample)areavailableinmanycountries(inEurope,forexample,theyareprominent), consumersareusedtosearchingfornew"friends"ontheseplatformstoenlargetheirnetwork,do more shopping (Banerjee, Mukherjee, and Bandyopadhyay, 2012) or engage in more sharing of…”

Section: Focus On the Mediating Role Of Social Mediamentioning

confidence: 99%

The Role of Social Media in Accelerating the Process of Acculturation to the Global Consumer Culture

Dutot

¹

,

Lichy

²

2019

International Journal of Technology and Human Interaction

View full text Add to dashboard Cite

This article highlights the role of social media in the context of global consumer culture by showing consumers' perceptions regarding social influence, social networks, cultural novelty and economic rewards. If focuses on the mediating role of social media in the acculturation to the global consumer culture (AGCC). This article develops and tests a conceptual model integrating new antecedents of AGCC. Based on the 322 answers to an online survey targeting international students and consumers, smart PLS software and structural equation modelling are applied to assess the causal relationships among the constructs. The findings show that (1) social network, social influence, cultural novelty and economic rewards significantly accelerate the process of acculturation and that (2) social media plays a mediating role on social networks, cultural novelty and trust. This article offers a substantial contribution to related theory by developing and testing a social media-based model that provides a more comprehensive view of the process of AGCC.

show abstract

“…In a study by [8], a model of influence in social networks was shown to have change in consumer behavior patterns using an agent based interaction. According to [19] Blogging has become part of a consumer's decision making process when shopping online.…”

Section: Introductionmentioning

confidence: 99%

Factors Influencing Live Customer Support Chat Services: An Empirical Investigation in Kuwait

Elmorshidy

¹

,

Mostafa

²

,

El-Moughrabi

³

et al. 2015

J. theor. appl. electron. commer. res.

View full text Add to dashboard Cite

This study investigates factors influencing live customer support chat services in Kuwait. Live Customer Support Chat represents a newly implemented type of customer service in E-commerce websites. Live Support Chat allows online agents through company's websites to answer customer questions, complaints, and concerns on the spot through a live chat session, which bypasses the traditional e-mail and web forms. The theoretical framework used in this study is based on the well-established Technology Acceptance Model and the Theory of Reasoned Action. The study tries to validate these theoretical frameworks in the context of Live Customer Support Chat to see if they can be equally applied to the E-commerce enlivenment as in the other technology fields. Using a sample of 324 respondents, the hierarchical regression revealed that factors such as usefulness, ease of use and attitude have a significant influence on customers' intention to use Live Customer Support Char services. Our model explains around 31% for the variance in customers' intention to use Live Customer Support Chat.

show abstract

The Role of Social Media in Accelerating the Process of Acculturation to the Global Consumer Culture

Dutot

¹

,

Lichy

²

2022

Research Anthology on Social Media Advertising and Building Consumer Relationships

View full text Add to dashboard Cite

This article highlights the role of social media in the context of global consumer culture by showing consumers' perceptions regarding social influence, social networks, cultural novelty and economic rewards. If focuses on the mediating role of social media in the acculturation to the global consumer culture (AGCC). This article develops and tests a conceptual model integrating new antecedents of AGCC. Based on the 322 answers to an online survey targeting international students and consumers, smart PLS software and structural equation modelling are applied to assess the causal relationships among the constructs. The findings show that (1) social network, social influence, cultural novelty and economic rewards significantly accelerate the process of acculturation and that (2) social media plays a mediating role on social networks, cultural novelty and trust. This article offers a substantial contribution to related theory by developing and testing a social media-based model that provides a more comprehensive view of the process of AGCC.

show abstract

Effect of Social Networks on Consumers' Inclination towards Online Shopping using Transaction Cost Analysis in an Agent-based Framework

Cited by 3 publications

References 0 publications

The Role of Social Media in Accelerating the Process of Acculturation to the Global Consumer Culture

The Role of Social Media in Accelerating the Process of Acculturation to the Global Consumer Culture

Factors Influencing Live Customer Support Chat Services: An Empirical Investigation in Kuwait

The Role of Social Media in Accelerating the Process of Acculturation to the Global Consumer Culture

Contact Info

Product

Resources

About