To obtain high chia seed yields and seed qualities, a suitable crop management system needs to be developed for the given growing conditions in southwestern Germany. Field experiments were conducted at the experimental station Ihinger Hof in two consecutive years (2016, 2017). The study aimed to evaluate yield and quality traits of chia depending on different (i) row spacing (35, 50 and 75 cm), (ii) sowing densities (1, 1.5 and 2 kg ha−1) and, (iii) N-fertilization rates (0, 20 and 40 kg N ha−1). It consisted of three independent, completely randomized field experiments with three replications. Results showed that chia seed yields ranged from 618.39 to 1171.33 kg ha−1 and that a thousand seed mass of 1.14 to 1.24 g could be obtained. Crude protein-, crude oil- and mucilage contents varied from 18.11–23.91%, 32.16–33.78% and 10.00–13.74%, respectively. Results indicated that the year of cultivation and the accompanied environmental conditions, like precipitation or temperature, influenced the determined traits more than the applied agronomic practices. As average seed yields exceeded those obtained in the countries of origin (Mexico, Guatemala) while having comparable quality characteristics, chia holds great potential as an alternative crop for farmers in southwestern Germany.