Improvement of the genetic value of cows, enabling increasingly high milk yield, requires increasingly modern feeding. Therefore, in addition to high-quality bulky feed and concentrate feed, specialized feed additives are being introduced to the diet of high-producing dairy cows. The available additives (rumen-protected essential ingredients, phytobiotics, probiotic, prebiotic and others) have a broad spectrum of activity, increasing production efficiency, protecting against metabolic disease, and improving the reproductive parameters and health of the herd. It should be borne in mind, however, that only rational use of feed additives in the diet of cows is conducive to their longevity, which is one of the most important factors improving the economic outcomes of milk production.