The surface interactions between xanthene (XN) dyes, including rhodamine B, rhodamine 3B, rhodamine 19, rhodamine 6G, rhodamine 110, and rhodamine 123, and tungsten(VI) oxide (WO 3 ) colloid particles were investigated. These XN dyes were strongly adsorbed as monolayer onto the WO 3 surface via the electrostatic interaction between their peripheral cationic amino-substituents and negatively surfacecharged WO 3 colloid particles, and most of ones adsorbed eventually formed the stable π-stacked dimers.The geometry of dimers formed on the WO 3 colloid surface is discussed on the molecular exciton theory framework. Cationic XN dyes formed the approximately ideal face-to-face H-dimers on the WO 3 colloid surface, whereas zwitterionic ones had a higher tendency to form the oblique J-dimers. Additionally, we have experimentally demonstrated the possibility of pH-induced switching between H-and J-aggregation modes of the XN dye's dimers formed on the WO 3 colloid surface. The findings lead to a better understanding of organic dye's adsorption/aggregation behaviors on the metal oxide surface.