This article presents the results of laboratory tests conducted to identify the granulometric stabilization and chemical improvement techniques used in an experimental segment of the unpaved BR-030 highway in the Maraú Peninsula, Bahia. The segment was designed to evaluate the performance of primary coating sections stabilized with sand, clayey gravel, reclaimed asphalt pavement (RAP), and simple graded crushed stone (GCS), as well as chemically improved with Portland cement and hydrated lime. The laboratory campaign focused on mechanical resistance, resilient modulus, and permanent deformation tests. In this research, chemical improvement with the addition of 2% Portland cement presented the most promising results for potential application in the section of the BR-030 highway intended to remain unpaved. Additionally, a life cycle assessment (LCA) revealed that mechanical stabilization of the primary coating has the lowest environmental impacts, making it a suitable and sustainable option among stabilization methods.