Functionality and appearance are key aspects of good footwear. Developments in recent science and technology offer a wider scope of innovations, contributing to diversity and higher complexity of the production concept of footwear. Contemporary industrial footwear market offers a practically limitless number of new design and fashion solutions, often of quite similar appearance, but with significant differences in quality level, both regarding manufacture, raw material content, durability, and in some special functional finishes. The materials for footwear manufacture are functionalized for functional protective purposes, such as antimicrobial, waterproofing, fire resistant, wear and tear resistant, and recently for some therapeutical purposes. Novelties in material functionalization for the materials built in the footwear are most often promoted and presented on tags and labels and are used as advertisement issues, while some functionalities have become a logo for some brands.