Effect of the Standardization of Service Platforms for High-Involvement PropTech Services

Abstract

In this study, we focus on the innovation resistance that has appeared in the process of accepting changed information technology services after the COVID-19 pandemic. Based on a survey of property technology (PropTech) service users in Korea, this study proposes an extended technology acceptance model that considers the antecedent variables of the information systems success model to implement a standard PropTech service platform, and analyzes the influence of the selected parameters. Service quality was applied as the antecedent variable to define system quality and service standards, considering the establishment of the service standards process suggested by the company. The selected parameters were the demand for the personalization of the service and the resistance to innovation, which implies the degree to which consumers refuse to accept new technologies. To this end, we conducted a questionnaire survey of 524 PropTech users from 11 October 2021 to 15 November 2021. This study analyzes the factors affecting consumers’ continued use intention in order to derive the service standardization of PropTech operations, and presents the mediating effects of innovation resistance and personalization to derive the implications for service standardization. The implications of this study are as follows: first, the possibility of innovation resistance in the PropTech service sector and its mechanisms are presented. Second, the necessity of redefining the quality dimension is proposed. Finally, we identify that additional research on innovation resistance to PropTech services is needed.

Are Veterinary Costs and Socioeconomic Status Risk Factors for Companion Animal Relinquishment in the Republic of Korea?

“…There have been claims in the Republic of Korea that veterinary costs are unaffordable and that non-transparent costs with many variations may contribute to the abandonment of companion animals [2,[19][20][21]. Very recently, the Korean government released some veterinary costs online based on a survey of 1008 veterinary clinics and hospitals with two or more veterinarians.…”

Technical standardization and total factor productivity in innovation-driven development: Evidence from China

“…Third, enterprises incorporate their most recent R&D achievements into standards (standard essential patents, or SEPs), resulting in a "technology patenting-patent standardization -standard monopolization" cycle; this strategy has the potential to improve the technological specialization of leading enterprises [49][50][51]. To keep ahead of the competition, Qualcomm, for example, continued to set complex patents in mobile technological standards [52,53].…”

A Study of the Interaction between User Psychology and Perceived Value of AI Voice Assistants from a Sustainability Perspective

“…Specifically, their model analyzes the user-oriented and service provider-oriented service elements to build a sustainable ecosystem. The results show that the user's intention to use services is influenced by service practicability in terms of user value [22]. Lee et al (2011) examined the role of emotional and functional values in festival evaluation.…”