The application of the plant growth regulator 1-(2-chloro-4-pyridyl)-3-phenylurea (CPPU) is extensively used for red-fleshed kiwifruits or ‘Donghong’, but it has toxicological properties. Extra plant growth regulators (PGRs) were screened for partial substitution of CPPU (10 mg L−1) to the crops to minimize the CPPU content. The results showed that CPPU at a concentration of 5 mg L−1 plus 14-hydroxylated brassinosteroid (14-OH BR) at a concentration of 0.15 mg L−1 has a nearly equal effect to CPPU at a concentration of 10 mg L−1; it maintains the kiwifruit yields and quality as well as increases the postharvest time. Transcriptome sequencing data revealed that the regulation of 14-OH BR on kiwifruit growth acts mainly by activating Brassinosteroid (BR) signaling to synergistically and antagonistically stimulate the signaling of other endogenous growth regulators, including auxin (IAA), abscisic acid (ABA), cytokinin (CK), gibberellin (GA), jasmonic acid (JA) and ethylene (ET).